ZEE Leisure stays forward of the trade in conserving customers entertained and well-informed


Media & Leisure Powerhouse, ZEE Leisure Enterprises Ltd. (ZEE) has but once more outperformed the trade by embracing & optimally using expertise options amidst lockdown, as a way to create and supply recent content material for its customers. As a pioneer within the realm of leisure in India, ZEE has but once more demonstrated its potential & potential to remain forward of the trade, with a pointy deal with conserving its viewers entertained and effectively knowledgeable throughout key client touchpoints. 

The corporate has leveraged expertise and applied varied options throughout its key features, swiftly and collaboratively, creating the bedrock for artistic innovation within the content material providing. The groups have enabled improvements by distant manufacturing of content material over cell & skilled cameras by utilizing video & audio manufacturing applied sciences to assist broadcast, digital & social platforms.

On the Tv entrance, we’re prepared with an array of latest reveals in a number of languages throughout its areas. To start with, ZEE is all set to convey collectively the complete music trade throughout 10 states with celebrities, music stalwarts, better of SRGMP singers and judges to ship the SRGMP 25yr – Silver Jubilee Live performance for a Golden trigger. 

This 25-hour Dwell Music Marathon, ‘Ek Desh Ek Raag’ will elevate funds for India ‘COVID Response Fund’ by GiveIndia. As a primary of its variety TV + Digital Musical initiative, the present is all set for a 25 hour Digital Dwell-athon on 23rd Could 2020 and the Mega Finale TV Live performance on 24th Could 2020 on Zee TV and our different main channels. The favored SRGMP title music is being rendered in 10 languages with the contribution of musical stalwarts like Pandit Jasraj, Ronu Majumdar, Selva Ganesh, Himesh Reshammiya, Shaan, Udit Narayan and extra.

Preserving the patron want on the fore, we’ll convey thrilling new choices throughout non-fiction with Zee Kannada launching ‘Lockdown Diaries’ and ‘Espresso with Anu’, the place the previous is a fun-filled game-chat present with its personal artists. Zee Marathi is geared as much as launch Three non-fiction reveals, titled as ‘Vedh Bhavishyacha’ – a non secular chat present, ‘Gharchya Ghari Dwelling Minister’ – a digital format of the favored present ‘Dwelling Minister’ and ‘Gharat Basle Saare’ – a first-of-its-kind Standup Comedy Puppet present by Ramdas Pandhye. 

Zee Marathi can be set to supply four new fiction reveals shot domestically in Maharashtra underneath the brand new social distancing tips. Zee Sarthak has been airing ‘Lockdown Problem’, a novel non-fiction present, showcasing lives of their main celebrities through the lockdown. Zee Sarthak can be prepared with a 2-hour unique film, titled as ‘Mu Tame Lockdown’ to be launched this June 2020. Each, the items of content material have been shot on the properties of the respective celebrities utilizing cellphones.

Zee Bangla has launched three reveals Priyo Tarakar Andarmanal, Abol Tabol – a comedy present and Lockdown Diaries impressed by true human tales. Utterly shot on cell, Lockdown Tales is a tribute to the human spirit of preventing by quick tales that intention to painting the human bonding, household energy and positivity this time has allowed us to re-establish. Airing for six days, the tales are impressed by real-life and contains frontline well being employees, younger {couples}, a child attempting to discover his creativeness and middle-class inhabitants in a metropolis panorama represented by famend artists like Gaurav, Debolina, Arunodoy, Tanima Sen and extra. With every story, Zee Bangla and its artists intend to take a pledge to be extra respectful, extra affected person, extra empathetic and extra humane.

&TV spearheaded innovation by two particular initiatives and introduced alive the festive spirit with an interactive episode on Hanuman Jayanti, enabling viewers to sing alongside Hanuman Chalisa on TV. Ek Desh Ek Awaaz was one more particular initiative undertaken on Ambedkar Jayanti. Additionally as a tribute to front-liners, &TV invited the viewers to pay tribute to all of the Corona Warriors with a particular present titled as ‘Corona Yodhaon Ko Salaam’.

On the digital entrance, ZEE5, the OTT platform of ZEE continued to offer an uninterrupted and unmatched dosage of leisure for its viewers to binge. The leisure tremendous app launched 11 new unique reveals/films amidst the lockdown and is able to launch 5 reveals/films by the tip of Could 2020. A few of the key reveals that are shot totally within the security of the actors’ properties are Bhalla Calling Bhalla, By no means Kiss Your Greatest Pal (Lockdown Particular), Kaalchakra and extra. Along with this, Ghoomketu (Film) is all set to be launched on 22nd Could 2020, Kaali 2 (Thriller) on 29th Could 2020 and Kehene Ko Humsafar Hai 3 (Romantic Drama) and The On line casino (Thriller) within the month of June 2020.

ZEE’s LIVE Leisure vertical which has at all times strived to ship bigger than life performances for its audiences embraced the digital platforms to make sure that its customers continued to stay entertained amidst the lockdown. Reworking its on-ground flagship IP – Supermoon, to Supermoon Dwell to Dwelling, ZEE LIVE provided a recent dose of participating content material for its viewers. Streaming LIVE on the OTT platform ZEE5, Supermoon Dwell to Dwelling provides the very best of Music and Comedy throughout the Nation and worldwide. Beginning 23rd Could 2020, ZEE LIVE is all set to current 12 weeks of unique content material with participating acts of over 24 famend artists and bands together with Bickram Ghosh, Palash Sen, Sahil Khattar, Varun Thakur, Mame Khan, Parkirama and extra.

ZEE Music Firm, the music vertical of the Firm is equipped so as to add over 1000 songs to its catalogue this yr regardless of the lockdown part. Through the lockdown part itself, the vertical has launched over 120 songs, which is by far, the most important output by any label within the Indian Music Trade. ZEE Music entertains over 54.9 Mn subscribers on YouTube.

The vertical can be specializing in creating ZEE Music Originals that are home-shot music movies by famend artists. Music from albums like Shakuntala Devi and Gulabo Sitabo will even be provided to the customers.

Talking on these extraordinary steps undertaken by the Firm, Mr Punit Goenka, Managing Director and Chief Government Officer, ZEE mentioned, “ZEE has at all times set new developments for the trade, and I’m very pleased with our groups for making the optimum utilization of expertise options to make sure that our customers continued to get a recent dosage of leisure content material, amidst the lockdown. We’ll proceed to create recent, wealthy and fascinating content material for our viewers, by discovering new means and paths. It’s time for the trade to outline a brand new regular, to make sure that our customers stay well-informed and entertained”.

The Firm’s facility in Jaipur (Essel Imaginative and prescient) has emerged as a robust hub for post-production and edit assist. Utilizing state-of-the-art expertise assist, the edit and post-production of the movies was accomplished by the editors throughout the security of their properties.
The Firm’s Broadcast Operations & Engineering workforce developed distant shoppers by which programs could possibly be operated remotely from dwelling, which is a primary of its variety within the trade. A Work from Dwelling edit functionality was applied for key studio actions reminiscent of modifying, graphics, audio, and on-line functions by utilizing proxy-based workflows with edit-over-cloud options.

As a number one participant within the media and leisure trade, ZEE has but once more outperformed the trade by staying forward of the curve, with a pointy deal with conserving its customers well-informed and entertained.

 





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